Research on Intelligent Marketing Strategy of Agricultural Products Based on Big Data Platform
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摘要: 随着大数据技术的快速发展和智能农业的不断推进,大数据平台将成为农产品营销的主要支撑平台。本文探讨了 大数据时代农产品营销现状,介绍了大数据的农产品智能营销模式构建,研究了大数据农产品下农产品的智能营销实现策略, 以期大数据平台应用于农产品智能营销,完善营销模块,创新智能服务模式等,增加农民的收入。Abstract: With the rapid development of big data technology and the continuous promotion of intelligent agriculture, big data platform will become the main support platform for agricultural product marketing. This paper discusses the current situation of agricultural product marketing in the era of big data, this paper introduces the construction of intelligent marketing mode of agricultural products based on big data, researched the implementation strategy of intelligent marketing of agricultural products under big data agricultural products, it is expected that the big data platform will be applied to the intelligent marketing of agricultural products, improve the marketing module, and innovate the intelligent service model, increase the income of farmers.
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Key words:
- Big data analysis /
- Agricultural products /
- Intelligent marketing
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