Research on Intelligent Marketing Strategy of Agricultural Products Based on Big Data Platform

With the rapid development of big data technology and the continuous promotion of intelligent agriculture, big data platform will become the main support platform for agricultural product marketing. This paper discusses the current situation of agricultural product marketing in the era of big data, this paper introduces the construction of intelligent marketing mode of agricultural products based on big data, researched the implementation strategy of intelligent marketing of agricultural products under big data agricultural products, it is expected that the big data platform will be applied to the intelligent marketing of agricultural products, improve the marketing module, and innovate the intelligent service model, increase the income of farmers.